Progresso expands soup offerings with Artisan line
Progresso expands soup offerings with Artisan line
2013-10-15 PackagingDigest
Honoring its longstanding tradition of quality, Progresso expands its soup offerings with the introduction of Artisan Soups. The line, featuring a new repertoire of ingredients, comes in five flavorful varieties and demonstrates the Progresso brand's commitment to celebrating authentic taste and exploring new flavors. It is also the first ready-to-serve soup line from Progresso available in a Tetra Pak carton. This packaging allows the soup to cook in a whole new way—one that lets the freshness and flavor of ingredients shine. With development led by Progresso culinary expert Heidi Teoh, the new Artisan Soup line offers a twist on classic soup varieties. The soups feature unique spice blends like Masala curry and coconut milk, and incorporate simple, high quality ingredients like kale, that are new to the Progresso ingredient repertoire. The soups have been crafted with care to deliver innovative flavor combinations and taste discoveries. "Creating remarkable flavor has always been a passion of mine, as is the quality of every ingredient I use when I cook," says Progresso culinary expert Teoh. "I'm so excited we're featuring vegetables like fire roasted red peppers, butternut squash and wonderful root vegetables like turnips and parsnips in this new line of soups." The Artisan line includes vegetable bisque and hearty soup varieties. Vegetable Bisques Creamy Tomato with Roasted Red Peppers - Vine ripe tomatoes meld with fire roasted red peppers to create a rich and creamy tomato soup with hints of roasted garlic, olive oil and flavorful spices Hearty Soups Rustic Tomato with Chicken and Dumplings- A boldly flavored and chunky tomato sauce is the base of this flavorful soup with hearty chicken and dumplings -- a satisfying meal The new Tetra Pak carton not only protects Artisan's simple ingredients and great flavors, but also makes recycling easier. The unique carton is constructed mainly from paper and 70 percent of Tetra Pak cartons are made from selectively harvested and regrown trees.
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