Johnsonville Sausage expands into meatball category

PackagingDigest

While Johnsonville Sausage has been a popular item on the grill and in the kitchen for decades, shoppers can enjoy a new meat item from America's number-one sausage brand: flavorful meatballs and sausage slices in convenience that comes straight out of the freezer.

Johnsonville has developed an entirely new product line for the brand, bringing fully cooked and skillet-ready meatballs in three flavors—and sausage slices in two flavors—to the freezer section of grocers nationwide.

"Meatballs have been a family favorite but often are considered too time consuming to make. From the freezer to the oven, stove or even the microwave, our new meatballs and sausage slices offer our customers this popular protein in a flavorful and convenient option to enhance their pasta dishes, pizzas, sandwiches and appetizers," says Johnsonville's Valerie Zanchettin, sr. brand manager.

Made with premium cuts of fresh pork and unique blends of herbs and spices, the new Johnsonville Meatballs and Sausage Slices are available in five delicious flavors and packaged in a re-sealable zipper bag that allows for multiple use while maintaining freshness and flavor. All five products are also free of MSG, artificial colors and flavors. The Johnsonville Sausage Slices are gluten free.

The new Johnsonville Meatballs (available in 24 oz. packages/28 meatballs to a package) and Johnsonville Sausage Slices (22 oz. package) retail for $7.99 and are being introduced to grocers nationwide over the next few months. Recipes are featured on the packages, as well as the company's website: http://www.johnsonville.com/recipes.

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