A packaging ‘first' pays off—again and again
A packaging ‘first' pays off—again and again
2013-12-31 PackagingDigest Sargento Foods has earned so many awards for innovation in cheese in the last several decades that it doesn't have room at its headquarters to display them all. A good portion of those accolades recognize its leadership in packaging. For example, the company was the first to use vacuum packaging in 1955 and resealable packaging in 1986 for cheese, revolutionizing the market in both cases.
Q: What is the business payoff of being first with new packaging features? Q: How does that offset the cost of what is often called the "bleeding edge"? Q: Your snack line has seen tremendous growth: 57.8 percent in the last three years. How much has the portion-controlled packaging been a factor in its market acceptance? Q: Previous packaging innovations have included a break-apart case and the SargentoStick merchandising tool, both of which helped stores cut restocking time and labor costs. How do you decide when to make a change to your packaging for the benefit of your retail customers? Q: Can you give us a preview of what other packaging innovations you're working on now?
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