Smith & Sinclair launch new designs for alcoholic pastilles

From: Packaging News

London-based edible cocktail brand Smith & Sinclair has introduce new packaging designs and single serves to its range of alcoholic pastilles.

Each pastille will now be individually wrapped in pick ‘n mix-inspired single serves, which will also be available in new premium gift boxes of eight and 16.

All packaging features bold new artwork that is influenced by the molecular composition of each alcoholic spirit used in Smith & Sinclair’s creations (gin, vodka, whisky and rum).
The single serves are also available in multipacks for weddings and events online via the Smith & Sinclair website, alongside the new Cocktail Gift Boxes. Retail stockists of the boxes include Harvey Nichols, Fenwicks and more.

The collection is wrapped in a new brand design that showcases a blend of colours scattered over stark molecular patterns.

This concept extends to the new premium boxes that house the vodka, gin, rum, whisky and mixed selections, which are specifically designed with gifting in mind.

Melanie Goldsmith, co-founder of Smith & Sinclair, said: “We spent the first two years of the business listening to what our customers love and what they would like improved and have used this feedback to drive everything from semiotic direction to the taste of the products in this latest brand development. We couldn’t be prouder of what we’re launching this year and are incredibly excited to see the reception. We want to forge a category and believe this new product and brand identity will do just that.”

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