Coca-Cola sets out European sustainability strategy

From:Packaging News

Coca-Cola Company and Coca-Cola European Partners (CCE) have launched its first joint sustainability action plan for Western Europe.

The strategy, entitled This is Forward, sets out new commitments on packaging, drinks and society. It has been developed in association with over 100 key stakeholders, governments, NGOs and customers. It has also incorporated insight from 12,000 consumers and almost 1,000 Coca-Cola employees in Western Europe.

On packaging, the plan is to ensure that none of its packaging ends up as litter or in the oceans. The Coca-Cola Company in Western Europe and CCE pledges to collect 100% of its packaging and more than double the use of recycled plastic for its PET bottles to at least 50%, an increase from 21% in 2016. It will ensure that 100% of its packaging is recyclable or reusable by 2025.

Tim Brett, president of The Coca-Cola Company in Western Europe said: “Sustainability has always been at the heart of our business, and we have made some tremendous progress. But we agree we can do more. This is Forward defines our attitude to doing better. We are not going to settle for the way things were done. There is no going back now.”

Damian Gammell, chief executive of Coca-Cola European Partners added: “We have listened carefully to our stakeholders, customers, employees and consumers and our joint Sustainability Action Plan is our commitment to delivering the change they want to see. It establishes how we hold ourselves accountable to each other and the outside world and how we create an environment people want to work in and where they believe in what we are doing.”

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