BrandOpus rebrands US chocolate energy snack

From: Packaging Strategies

BrandOpus has worked on a full strategic rebrand of BeOn, the US chocolate energy snack.

The rebrand encompasses a new name, new identity and new business model.
Previously called Energems, BeOn provides bite-sized chocolate that can be eaten on the go and provide as much caffeine as the average cup of coffee.

BrandOpus introduced symbolism to the brand identity that represents the idea of self-optimisation.

Kimberly Dunphy, creative director at BrandOpus said: “BeOn needed to shift from its niche position in the supplements aisle to become relevant for the more mainstream ‘on
the go’ consumer. The rebrand is single-minded, bold and energetic which is exactly how you feel once you’ve tried BeOn.”

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