Maxwell Chase to launch food trays to extend shelf life

From: Packaging News

Maxwell Chase is set to launch its SeaWell Seafood Trays designed to extend shelf life of seafood.

Due to debut at Seafood Expo North America in Boston in March, the SeaWell Seafood Trays feature next-generation patent-pending technology

Maxwell Chase specialises in extending freshness and enhancing food safety with its packaging solutions for the food industry.

The patent-pending SeaWell seafood trays feature integrated absorbent technology incorporated into wells at the bottom of trays to absorb excess fluids. This innovative technology reduces exposure to fluids and lessens potential damage to seafood products. The packaging system is designed to increase freshness and visual appeal, absorbs odors, and enhances safety.

Maxwell Chase said the trays significantly extend shelf life for fresh seafood, and the shelf life of frozen seafood also is extended; here, products can be packed frozen and then thawed in the same package maintaining product integrity, with resulting fluids absorbed in the tray’s wells – invisible to consumers.

The trays offer clear visibility of the packed product, promoting the exchange of authentic product and representing a ‘case-to-cook’ solution for easy execution in industrial kitchens.

Neal Watson, general manager for Maxwell Chase, said: “Quite simply, the new SeaWell seafood trays have the potential to revolutionise the seafood industry. They represent a game-changing technological breakthrough offering superior product protection for customers’ high-value seafood products. The result is extended market reach, enhanced brand recognition and improved consumer experiences.”

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