Law Print Pack supplies bags for Sainsbury’s pet foods

From: Packaging News

Law Print Pack has printed and produced flat bottom bags for Sainsbury’s Core Dry Pet Foods.

Law Print Sainsburys
Packaging optimisation was key for Sainsbury’s moving into 2018 and so the switch was made to flat bottom format for the entire core dry pet foods range.

The new range uses the bold colours and distinctive packaging design to stand out on the shelf.

Flat bottom bags require less material than the standard quad seal format traditionally seen across pet food.

The packaging structure also utilises space more effectively, allowing for the same volume of product.

The new bags have all the on-shelf advantages of printed cartons, offering a stable, free-standing structure with five graphic panels for increased branding.

From the initial concept stages, the packaging team at Sainsbury’s highlighted the need to create a convenient and re-closable pack.

The new range includes a single lip zip to encourage consumers to re-close and keep the food fresher for longer.

Law Print Pack also introduced the use of laser scoring to the packaging to create an easy open tear strip for ease of use.

The new range concept is bold, vibrant and eye-catching. Law Print Pack printed the designs in rotogravure, including the spot matt varnish emphasising the new premium image and highlighting key focal points.

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