Sailor Jerry Spiced Rum unveils redesigned bottle

From: Packaging News

Sailor Jerry Spiced Rum is launching a bold new bottle design with iconography and imagery.

Norman “Sailor Jerry” Collins was a Navy vet and specialised in old school tattooing, building his reputation inking soldiers and sailors in WWII-era Honolulu.

The revamped bottle recalls classic elements of Norman “Sailor Jerry” Collins work – with images of Hawaii and the Diamond Head volcanic turf.

The label also features the Hula girl, a signature piece of Collins’ tattoo artwork representing those sailors that have visited Hawaii during their time in the Navy.

The back of the bottle communicates Collins’ iconic story, honoring his legacy and philosophy to live life on your own terms.

Additional updates to the new bottle design include a larger Sailor Jerry script logo on a strong, black circle background, making it boldly visible on any store shelf, back bar or drinks cabinet shelf. The outer shipper will be updated to mirror the new look of the bottle.

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