Popsicle gets real

From: Packaging World

Package graphics for a new product from Popsicle maintain the brand’s trusted identity while calling out the fruit pops’ simple, real ingredients.

Unilever has introduced a new product, Popsicle Fruit Pops, with packaging graphics created by Smith Design that emphasizes “made with real” to connect with consumers wanting simple ingredients.

“Popsicle is a brand that consumers recognize and trust,”says Jenna Smith, President of Smith Design.“We wanted to express that by creating a label that makes‘Made with Real Strawberries’the big news, while at the same time reducing and moving the calorie count.”

While maintaining a focus on the overarching Popsicle brand that consumers recognize and trust, Smith Design carved out a new niche for the line by developing an overall look that feels simplified like the brand itself. The packaging is streamlined with easy-to-read ingredients and balanced with wholesome typography and warm yellow tones which surround a vibrant illustration of the various flavors and fruit ingredients.

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