Ball produces complex can designs for German organic drink

From: Packaging News

Ball has collaborated with German brand Attila Hildmann Empire to produce complexly designed cans for its organic drink, Daisho.

Using Ball’s HD printing technique, the central design element of the 25-centiliter Slim cans depicts a Samurai warrior with a pair of traditional swords called Daisho.

Produced at the Gelsenkirchen, Germany plant, the cans will be available at retail stores in Germany from July in three flavours: Litchi-Lime, Berry-Vanilla and Mango-Pineapple-Coconut.

“The market has long been waiting for a high-quality organic product with premium ingredients and pleasant effect, filled in HD-printed cans, which also allow consumers to support animal welfare,” said German chef Attila Hildmann. “Daisho will continue to grow and capture new markets – and I see that cans are truly beneficial for logistics. What’s more, they chill quickly and provide a great drinking experience. We’re very happy with the result, the product looks awesome and our graphics really stand out on the cans.”

Uwe Schmolling, sales manager Germany for Ball, added: “We really appreciate working together with innovative newcomers that bring a fresh breeze to the beverage market. Daisho is a very good example of a meticulous product concept that doesn’t make any compromise. Clearly positioned products like Daisho bring true added value to the German beverage market.”

For each can sold, Attila Hildmann supports a tiger conservation project in Kaziranga and Pobitora National Park in India.

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