WowMe creates packs for new Richmond sausage range

From: Packaging News

Kerry Foods has turned to agency WowMe Design to create new packaging for its new leaner Richmond sausage.

The new range uses 30% less salt and less fat. The new packs are now appearing on shelves in all major retailers across the UK.

Andy White, creative director at WowMe Design said: ““It is great working with Kerry Foods and the Richmond brand. Shoppers are loyal to Richmond and love their products, so it was important that we created a design that retained those recognisable cues you’d expect of the brand but developed a fresh feel to support the healthier choice message.”

He added: “We are really excited about the new look for this range extension for Richmond, the new packs look really strong and have a real standout in the frozen aisle.”

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