Thatchers to invest £14m to expand cider production capacity

From: FoodBev

UK-based cider maker Thatchers Cider plans to invest £14 million to expand the production capacity of cider at its Myrtle Farm site.

The planned investment will pay for the installation of a new cider mill at the farm, which will help the brand meet the growing consumer demand for cider products.

Last year, the sales volumes of Thatchers canned apple cider range grew 28%, making it the UK’s second most popular canned apple cider by sales volume alone.

Planning application for the new mill has been submitted, and the brand estimates that the mill should be installed in 2019.

Thatchers Cider managing director Martin Thatcher said: “This investment is about our confidence in the cider market and in the future of world-class cidermaking here at Myrtle Farm.

“Our aim has always been to produce fantastic ciders at Thatchers that are best in class on both quality and consistency.

“Our existing mill has served us well for many years, but we are now looking to increase our capacity to meet growing demand.

“The new mill will be located at Myrtle Farm, will use less energy and will be sustainably powered by energy generated on site.

“Consumers are moving from bottle to can, and as the market continues to premiumise, Gold will continue to seal its position as the fastest growing can cider.

“As fruit continues to bring more people into the category, we predict that these entrants will turn to apple variants as they become fatigued with flavour.”

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