Qualvis creates Maldon Salt Christmas pack

From: Packaging News

Qualvis has produced festive Maldon Salt packs, available at Tesco.

The packaging firm used a scored system on the main top panel to maximise structural robustness and to be visually more appealing.

The design enables quick easy access to the product and keeps the reseal design structure complete, which Qualvis said is able to withstand multiple reseals and maintain pack integrity.

The solution complements the full-wrap graphics, particularly on the lid of the pack itself, by keeping the full cuts on the board to a minimum, giving a clean appearance that mirrors the design.

Steve Osborne, managing director of Maldon Salt Company, said: “The design and concept perfectly demonstrates that Maldon Salt remains at the heart of cooking and special foodie occasions, thus being Christmas.

The design, by FLY brand & design consultancy, is a gift wrap style hand-drawn illustration, which at first glance depicts a festive pattern, evocative of a decorated Christmas tree or wreath.

Darren Foley, managing director of FLY, said: “The final design solution is not only befitting of a brand of Maldon Sea Salt’s stature and history, but it’s also a fabulous example of how design can be used to help revive a time honoured tradition, at a time when craft, heritage and provenance are becoming increasingly important in people’s day to day lives.”

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