Organic juice line relaunches in natural brown carton

From: Packaging World

Aseptic carton replaces plastic containers for Zumosol in Spain, lending a natural wood fiber look and satisfying the company’s sustainability focus.

From working directly with local farmers to its commitment to reduce energy consumption and purify and filter its waste water, Madrid-based Zumosol, places a premium on all things environmental. It also embraces a variety of stunning packaging formats—visible on its www.zumosol.com website—to sell its 100% freshly squeezed fruit juices.

Zumosol, which belongs to Zumos Palma, part of the multinational Toksöz Group, is present in more than 20 countries. Recently it relaunched its organic juices in 1-L aseptic Pure-Pak® Sense cartons with natural brown board from Elopak.

In a switch from plastic packaging, the premium juice manufacturer found the new more natural and sustainable cartons a perfect fit for its organic portfolio. Launched initially in December 2017 in plastic bottles, the Zumosol range of three organic juices now stand out graphically by retaining the natural brown color of the wood fibers, which lend a visible fiber structure.

But the carton’s beauty is more than skin-deep. The material is said to reduce the package’s carbon footprint and weight versus a plastic package, providing a naturally different, sustainable, and authentic package that meets demands from growing trends in ethical, ecological, and organic products.

“Our ecological range is made entirely from organic crops, with both [the] ingredients and process adhering to the highest standards of respect for the environment. As one of the leading brands for these types of products, we are constantly looking to improve their sustainability,” explains Zumosol’s Laura Rueda. “The new carton has the natural look, and its clear benefits for the environment support organic values, provide outstanding differentiation on shelf, and strengthen the Zumosol brand commitment to sustainability.”

The new cartons of Zumosol will soon be on shelves nationally in Spain. The organic range features orange, mango orange, and red-fruits varieties.

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