English | 繁體 | 简体 Packsourcing | New User?Join Now! | log in | Help | Add favorite | Set homepage
FoodSourcings
Your Location:Home »  Food News »  Food Packaging »  Denomination gives adult soda brand Somersault extra ‘pop’ » 

Denomination gives adult soda brand Somersault extra ‘pop’

Denomination gives adult soda brand Somersault extra ‘pop’
2019-01-23

From: Packaging News


Drinks design specialist Denomination has created packs for adult soft-drink Somersault.


Denomination was asked by Somersault to create a brand and packaging design that would be aesthetically distinctive, aspirational and memorable, and that café and bar owners would be happy to display ‘like art on a shelf’.

Contemporary pastel colours were selected to reflect the brand’s organic ingredients and good-for-you credentials.

The designs are also echoed on the bottle necks to further boost stand-out and allow for a more minimalist approach on the main labels.

Finally, a strong bespoke logotype, uncoated paper stock and embellishments were used to reinforce the premium positioning of the brand.

Rowena Curlewis, Denomination chief executive, said: “One of our key challenges was to create an identity that would overcome consumer scepticism that ‘healthy’ fizzy drinks lack flavour or contain artificial sweeteners. To do this we created a distinctive packaging design that sets Somersault apart from other brands, reassuring customers that they are drinking a high-quality product that tastes good and looks gorgeous.”

Neil Barker, Somersault Director, added: “The designs provide a contemporary expression of craft soda, and the patterns provide a generous canvas that is highly disruptive, engaging and refreshing, while being understated, confident and stylish.

Claims: 
The copyrights of articles in the website belong to authors. Please inform us if there is any violation of intellectual property and we will delete the articles immediately.
Relevent Information more »
About Us | Trade Manual | User's Guide | Payment | Career Opportunities | Exchange Web Links | Advertisement | Contact