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Nesquik, Smarties and Milo packaging set for Nestlé revamp

Nesquik, Smarties and Milo packaging set for Nestlé revamp
2019-01-23

From: Packaging News

Nestlé has announced a series of steps for some of its most iconic brands to meet its commitment to make 100% of its packaging recyclable or reusable by 2025.

The global food and drink giant will roll out paper packaging for Nesquik in the first quarter of 2019 and for the Yes! snack bar in the second half of 2019.

Smarties will start rolling out plastic-free packaging in 2019 and Milo will introduce paper-based pouches in 2020.

The company introduced plastic-free standard-sized tubes of Smarties back in 2005, and said it was in the process of eliminating plastic from Giant tube caps, multipacks, mini bags and some seasonal items.

It will run trials on new materials including paper-based and biodegradable/compostable substitutes this year.

Nestlé Waters will increase the recycled PET content in its bottles to 35% by 2025 at the global level

Its European brands Acqua Panna, Buxton, Henniez and Levissima’s will increase its recycled PET content to 50% by 2025.

Next month Nestlé will also begin to eliminate all plastic straws from its products, using alternative materials like paper as well as innovative designs to reduce littering.

Additionally, Nestlé Institute of Packaging Sciences is exploring new paper-based materials and biodegradable/compostable polymers that are also recyclable, among other alternatives.

This could become a valuable option in places where recycling infrastructure does not yet exist and will not be available for some time.

Structurally, all 4,200 Nestlé facilities worldwide have committed to eliminating single-use plastic items that cannot be recycled.

These items will be replaced by materials that can easily be recycled or reused. We encourage the consumption of all of our products at our locations.

Mark Schneider, Nestlé chief executive, said: “Our broader vision and action plan outline our commitment and specific approach to addressing the plastics packaging waste issue. While we are committed to pursuing recycling options where feasible, we know that 100% recyclability is not enough to successfully tackle the plastics waste crisis.

“We need to push the boundaries and do more. We are determined to look at every option to solve this complex challenge and embrace multiple solutions that can have an impact now. We believe in the value of recyclable and compostable paper-based materials and biodegradable polymers, in particular where recycling infrastructure does not exist.”

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