Coca-Cola kicks off Premier League partnership with on-pack promotions

From: Packaging News

Coca-Cola GB is promoting its Premier League partnership with new packs themed around the ‘Where Everyone Plays’ campaign this month.

The ‘Be the 12th’ campaign is Cola-Cola’s 3.5-year portfolio-wide partnership with the Premier League, giving fans the chance to ‘Score Their Super Fan Upgrade’.

Limited-edition packs of Coca-Cola original taste, zero sugar and Diet Coke  will feature images of 20 star players from each of the Premier League clubs, as well as a silhouette of a 12th player.

The ‘Be the 12th’ promotion will be available on on-the-go formats, as well as take-home large PET bottles and multipack cans.

The promotion will see one lucky winner selected to feature as the 12th man on one of the limited-edition packs, as well as tickets for every home game for their chosen club in the 2019/20 season.

Simon Harrison, vice president of commercial development at Coca-Cola European Partners GB, said: “Football is Great Britain’s most loved sport and with 70% of adults tuning into last year’s Premier League, it’s an inclusive sport that brings the whole nation together.

“Our Premier League partnership spans across our portfolio, which will help our customers to increase their sales by appealing to a large and diverse audience that consume our broad range of products.”

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