Coca-Cola Amatil launches its venture capital arm in Indonesia

From: FoodBev

Coca-Cola Amatil will take its venture capital platform Amatil X to Indonesia, as it aims to help start-ups and capitalise on economic growth in the country.

Amatil X will scout for start-ups that address Amatil’s business priorities in four areas: on-demand delivery, distribution optimisation, in-store analytics, and sustainable packaging.

The initiative will commence operations this month through a pilot partnership between Coca-Cola Amatil Indonesia and Digitaraya, an established local accelerator programme.

Alison Watkins, Coca-Cola Amatil managing director, said: “There is rapid growth in start-up and venture capital funding in Jakarta, and we aim to be part of that trend.

“We are seeing growth in the food and beverage sector where consumer trends and technology are merging. For example, restaurant tech is personalising the experience for consumers and driving profitability for customers.”

“We aim to harness that growth to deliver technology solutions for customers and consumers, including in on-demand delivery and in-store analytics. This will benefit Amatil in Indonesia, Australia and across the region.”

Amatil X launched in April 2018 in Australia and New Zealand and continues in those locations. It includes a multi-million dollar venturing fund, which has invested in two start-ups, Doshii and TabSquare.

Alongside growth plans in Indonesia, Amatil X today also announced the establishment of its flagship programme, The Amatil X Academy – an internal project to build entrepreneurial capability, which is powered by venture studio BlueChilli.

Sebastien Eckersley-Maslin, BlueChilli CEO, said he is thrilled to extend the partnership with Coca-Cola Amatil, which forms part of the studio’s broader expansion plans for Southeast Asia this year.

“At BlueChilli, our mission is to help people anywhere solve society’s greatest challenges with technology,” he said.

“As part of this, we are committed to helping world-class organisations like Coca-Cola Amatil embrace the lean start-up methodology, so they can better adapt to disruptive shifts, innovate rapidly and transform their business for the future.”

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