Linda McCartney’s debuts pea protein vegetarian sausages

From:FoodBev

Hain Daniels has expanded its Linda McCartney Foods portfolio with new Pea Protein Vegetarian Lincolnshire Sausages.

Available in the UK as of mid-April, the vegan sausages mark the first pea protein product in the Linda McCartney range.

Created to meet the increasing demand for meat-free alternatives and further variety in the category, the sausages are said to have “the distinctive sage and onion Lincolnshire flavour profile that consumers know and love”.

Mary McCartney, daughter of brand founder Linda McCartney, said: “The success of the plant-based protein food category is something that’s increasingly growing from strength to strength. I’m so proud to be involved with the brand my mother started, Linda McCartney Foods. Today it is still at the forefront by continuing to provide fresh inspiration and exciting NPD.

“When my mum first started talking publicly about vegetarianism, it wasn’t the mainstream movement that it is today; she was a passionate pioneer of changing the way we look at what goes onto our plates, inspiring delicious meal solutions to consumers wanting to reduce their meat consumption for their health and the sustainability of our planet.

Linda McCartney’s Vegetarian Lincolnshire Sausage will be available in packs of six at Tesco from 16 April with a recommended retail price of £2.

Hain Celestial-owned Hain Daniels also owns brands such as New Covent Garden Soup Co, Hartley’s and Farmhouse Fare.

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