Oatibix unveils modern new look packs

From:Packaging News

Oatibix has unveiled a new look packaging design across its entire range.

The brand’s modern new look, which is clearer and bolder, is designed to stand out on fixture, and utilises the positive associations of the distinctive Weetabix brand, including the line ‘Have you had your Oatibix?’

The new packs will sport general health messaging, moving away from previous, specific, heart health claims to broaden consumer appeal and relevance, building on the health trend around oats.

The new and improved Oatibix Flakes recipe will also be brought out on pack, highlighting the fact the product now boasts even more oats and is low in salt and high in fibre.

Jane Richards, Brand Manager, Oatibix said: “Our refreshed pack designs will ensure the brand has stronger impact in-store, pulling shoppers into the functional health area of the fixture, helping to drive sales for retailers and further adding value to the category”.

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