B&B delivers fresh look for Peppersmith

From:Packaging News

Design agency B&B has created a fresh look for chewing gum brand Peppersmith.

The copy on each pack has been stripped back with wrap-around lettering and phrasing such as ‘mini but mighty’ and ‘tiny but tangy’. In addition, Peppersmith has introduced plastic-free packaging which no longer incorporates a plastic wrapper.

Shaun Bowen, creative partner at B&B studio, said: “When we first partnered with Peppersmith, we positioned them as a premium gum with a handcrafted feel. But this is a brand that never settles. Over the years, Peppersmith has evolved to meet consumer demand for everyday-premium brands that are health-conscious and pack a flavour punch. It’s a brand without compromise.

“In this rebrand, we’ve defined the brand’s functionality and repositioned them with a desirable lifestyle aesthetic, enabling them to confidently communicate the product benefits through the appropriate channels, from high quality ingredients to health credentials.”

Mike Stevens, founder of Peppersmith, added: “The new designs give us a much more contemporary look, make our messaging clearer and give us better stand out in an increasingly competitive category. With a more streamlined aesthetic and bolder tone of voice, B&B has reinforced our position as a leading challenger brand with a strong personality that sets us on a path for future growth.”

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