URBAN eat unveils fresh look and biggest ever launch

From:Packaging News

URBAN eat has relaunched its popular Food to Go range including new ranges and revamped packaging.

The new packs have further sustainability credentials – all the cardboard Urban eat uses is widely recyclable and is from managed renewable forests – with at least two trees planted for every tree used.

There are now four distinct ranges: URBAN eat Core, URBAN eat Deli, URBAN eat Street and URBAN eat Roots.

Additionally, to reduce food waste, 95% of the sandwich range now has a four-day shelf life.

The £120million brand is introducing new recipes and flavours, including new Street Food and Deli ranges, and the brand refresh will be supported by significant investment across a multi-channel campaign including print, digital and social advertising.

Wayne Greensmith, head of category marketing at parent group Adelie Foods, said: “The relaunch meets the needs of the evolving Food To Go market. This shines through with our refreshed packaging and simplified ranges that standout on shelf, while the new products allow us to have a portfolio that can flex around changing consumer missions, appealing to a wider demographic of consumers and reflecting modern food trends.”

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