Brandality creates standout packs for Number 1

From: Packaging News

Design agency Brandality has created a new identity and packaging design for Number 1 sparkling functional drink.

The premium, zero sugar and calorie drink features ginseng, B-vitamins and biotin.

The new packaging design includes clear nutritional credentials and a graphic wave element to signal hydration.

Brandality founder Adam Arnold said: “Number 1 came to us with a fantastic product, but the packaging didn’t communicate to consumers what the drink was, or why it was so special.

“We used a combination of consumer workshops and market analysis to distil Number 1’s brand positioning and key USPs to create impactful branding that is premium and fresh-looking but also clearly communicates its natural energy proposition.”

Number 1 founder Simon Gook added: “When we originally launched it, we made the mistake of using an agency that usually specialises in the perfume business. While it created stylish branding and packaging, it was so minimalist that no-one knew what it was, or how it was different to other sparkling drinks on the market. I had two or three meetings with Adam and his team, and the creative direction evolved from there. The feedback on the new cans has been absolutely phenomenal.”

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