Who Dares Design revamps The Skinny Bakery pack range in 10 Days

From:Packaging News

Who Dares Design delivered a project within a time frame of just 10 days, enabling The Skinny Bakery to cost effectively and smoothly transition into new packaging.

The agency were tasked with carrying out an urgent overhaul of the entire The Skinny Bakery packaging design range, encompassing sixteen variants, revamping existing designs and creating entirely new variants for additional products being launched as part of the brand’s expansion plans.

The new packaging designs have been created to amplify the brand’s quality baking, low calorie credentials, showcasing the diverse selection of products and flavours available.

The revised pack format also now means that the brand is using 30% less packaging per unit, with the card sleeve and pot components being recyclable.

Phil Parkinson of Who Dares Design said: “By increasing the clients speed-to-market we were able to significantly reduce their launch costs, remove the pressures associated with the implementation of new packaging, and help them to boost revenue with this packaging range that re-energises the brand.”

With a client list that includes corporations such as Google and New Balance, a massive online following, and listings at numerous outlets across the UK, The Skinny Bakery is a brand that continues to increase in popularity.

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