Coca-Cola European Partners to launch Fanta Dark Orange in UK

From:FoodBev

Coca-Cola European Partners is adding a dark twist to its Fanta portfolio this Halloween with the launch of a blood orange variant featuring a black liquid.

Limited-edition Fanta Dark Orange will also have werewolf-themed packaging to stand out on shelves.

The soft drink tax-exempt beverage will be sold in 500ml bottles in the UK as of mid-September until Halloween,

Meanwhile, the full Fanta range will once again receive a Halloween-themed makeover with the return of on-pack graphics. The packs, which will be available across regular and zero variants of Fanta Orange, Lemon, Fruit Twist, Pink Grapefruit and Grape, have been developed to help retailers tap into the growing consumer demand for special Halloween designs.

“Last year was Fanta’s best performing Halloween to date, delivering record sales of £15.8 million over the four week Halloween period,” said Simon Harrison, vice president of commercial development at Coca-Cola European Partners GB.

“We’re confident that by tapping into the consumer demand for fun flavours with Fanta Dark Orange, the plan for 2019 is even stronger, further enhancing Fanta’s association with Halloween, which is becoming as synonymous as Coca-Cola’s link to Christmas.”

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