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Hawkens Gingerbread links with Encore on updated packs

Hawkens Gingerbread links with Encore on updated packs

From:Packaging News

Encore Packaging Solutions has helped create a rustic feel for Grantham Gingerbread.

The company was hired by Hawkens Gingerbread to revise the packaging for its Grantham brand. The updated packs steer towards attracting more biscuit lovers beyond county boundaries.

Chris Johns, business development manager of Encore Packaging Solutions said: “This was our first project with Hawkens and I’m pleased to say the company was impressed by the speed of response and the quality of the match to the colour requirement.

“Grantham is where gingerbread was first made and Hawkens is proud of its heritage, so we are delighted with the results. Encore Packaging has brought its skills and experience to the project and we believe the look for this fantastic product will support the growth in sales.”

Hawkens owner Alastair Hawken added: “We are very proud of the fact that we bake Grantham Gingerbread and that tradition is a part of everything we do. We have therefore transformed the packaging to reflect this, but it is the same great product inside.

“The new brand demonstrates the unique qualities of our gingerbread – our heritage along with the quality of our ingredients – with its rustic red and traditional feel, without losing its premium edge.”

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