Coca-Cola to Launch New Sparkling Water Brand

From:Packaging Strategies

Coca-Cola Company will launch its first major brand launch in over a decade: “AHA”, a new flavored sparkling water brand with fizz, flavor and a little caffeine pick-me-up to Coke’s fast-growing water lineup in early 2020.

The new sparkling water brand’s flavor pairings, vibrant packaging and fresh marketing will meet evolving consumer demands and cut through a crowded category.

Eight bold flavor fusions – Lime + Watermelon, Strawberry + Cucumber, Citrus + Green Tea, Black Cherry + Coffee, Orange + Grapefruit, Apple + Ginger, Blueberry + Pomegranate and Peach + Honey – pair appealing fruit flavors with trending but less expected ones. The calorie-free, sodium-free offerings will hit stores in multi-packs of 12 oz. cans and in 16 oz. individual cans.

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