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Ocean Spray revamps packaging with new variant

Ocean Spray revamps packaging with new variant

From:Packaging News

Renowned cranberry juice brand Ocean Spray has unveiled a fresh new look for its range of ambient juice drinks and introduced a brand new flavour variant.

The new look contemporary packaging is designed to strongly communicate the refreshing taste with specific emphasis on the quality ingredients in each carton and highlighting the health benefits more overtly on front of pack.

The new Ocean Spray Cranberry & Apple juice drink is a blend of crisp, clean-tasting cranberries and naturally sweet apple.

Caroline Bethell, managing director for Europe, Middle East and Africa (EMEA) from Ocean Spray, said: “We know the key drivers for consumers buying ambient juices are taste, value and refreshment. So, we wanted to update our packaging to better reflect this and reintroduce shoppers to the unique taste of Ocean Spray cranberry juice drinks.

“Ocean Spray is seen by consumers as having strong health credentials, so we have specifically highlighted key nutritional benefits on the front of pack, for example, the fact our juice drinks are high in vitamin C antioxidant. Plus water droplet graphics have been added to emphasise its refreshing nature.”

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