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The Label Makers work with Vocation Brewery

The Label Makers work with Vocation Brewery

From:Packaging News

The Label Makers, has produced a range of new labels for a special release beer series by West Yorkshire-based Vocation Brewery.

The limited-edition packs consist of 12 new beers in can and keg formats, each being release monthly. The first started in January and the latest release is called Bockoberfest, a German-style doppelbock.

The Label Makers’ new nine labels for the series to-date, have been produced in relatively low volumes of between 2,500 and 4,000 units for each can design.

Alastair Fielding, key accounts manager at The Label Makers, said: “It has been great to work with these playful and vibrant designs. The labels have been printed digitally to achieve a quick turnaround to accommodate the short lead-time and limited volumes of this monthly range.

“The labels were finished on the AB Graphic Digicon Series 3, creating a mix of tactile finishes and cementing the quirky yet fun nature of the products. High build screens and spot gloss varnish finishes have been used to give the completed product added value and a heightened experience for consumers.

“We have also supplied labels for Vocation’s ‘Hang Loose’ craft beer release, which is stocked by a major retailer. To create another unconventional finish, we used a sandpaper varnish, which feels exactly as it sounds! It is fantastic to work with a brewery with such a diverse range of products, variations in volume and who push the boundaries in design and finishes to the limit.”

Rachael Pinder, head of operations at Vocation Brewery, said: “It has been great to bring together three thriving companies in West Yorkshire, with our brewery in Hebden Bridge, our designers, Robot Food, in Leeds, and the experts at The Label Makers in Bradford.”

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