Takeout orders boosts packaging consumption
Takeout orders boosts packaging consumption
2012-01-30 Packaging Digest
Increasing takeout orders boosts packaging consumption
Takeout options are an increasingly important source of revenue for restaurant operators, with 60 percent of consumers recently surveyed by Technomic saying they purchase takeout at least three times per month. In a release, Technomic Vice President Joe Pawlak says, "In many cases consumers do not view takeout orders as a part of the same consideration set as food purchased to be eaten in the dining room or onsite. Operators have a real opportunity to gain an advantage if they can respond to consumers' needs for convenience, accuracy and food quality." The company noted operators worried that takeout sales could cannibalize dining room traffic can rest assured, as 53 percent of consumers who recently purchased takeout said that if they had not done so on that occasion, they would most likely have made food at home and not purchased from a foodservice operator. In order to help restaurant operators, suppliers and others aligned with the foodservice industry better understand consumer behavior, preferences and attitudes regarding takeout, Technomic has developed the Canadian Takeout and Off-Premise Dining Consumer Trend Report. Findings include: For the purpose of this report, takeout includes any food or beverage purchased at a restaurant or other foodservice location and eaten elsewhere, including items ordered for carryout or delivery and grab-and-go items.
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