SVEDKA launches summery beverage

-- Packaging Digest- Posted by Jenni Spinner, Senior Editor

SVEDKA Vodka, the fastest growing top-10 spirits brand and the second largest imported vodka brand in the United States, announces the expansion of its flavor portfolio with SVEDKA Colada, a brand new, sun-spiked flavor, set to debut just in time for Summer 2012. SVEDKA Colada is a unique and refreshing blend of coconut flavored vodka with creamy Indonesian coconuts, sweet and tart pineapple and a hint of mango. SVEDKA Colada's packaging sets itself apart with a striking white, lacquered bottle, accented with chartreuse lettering, and a metallic gold closure. SVEDKA Colada will be available nationally beginning on June 20th in 50Ml, 375Ml, 750Ml bottles at a suggested retail price of $12.99 for the 750Ml bottle.

 

"The flavors of SVEDKA Colada are quintessentially summer," says Diana Pawlik, Vice President of Marketing for SVEDKA Vodka. "We are offering something fun and tropical that is easily mixed, or enjoyed on its own, whether it be at the beach, pool or patio."
In-line with SVEDKA Vodka's cheeky advertising and marketing campaigns, Colada continues to build the brand's notoriety during the time of year when tans reign supreme and clothing takes a backseat to skimpy beachwear.
SVEDKA Colada can be enjoyed on its own, or mixed as a slushy with pineapple and other summertime flavors that truly highlight its light and cool taste. SVEDKA Colada joins the brand's existing award-winning vodka, which includes Citron, Clementine, Grape, Raspberry, Vanilla and Cherry.

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