Heinz PlantBottle label promotes eco-conscious lifestyle campaign
Heinz PlantBottle label promotes eco-conscious lifestyle campaign
2012-07-19 Posted by Lisa McTigue Pierce, Editor -- Packaging Digest,
To encourage more environmentally responsible living, Heinz Ketchup has launched the "Join the Growing Movement" campaign on its restaurant bottles featuring PlantBottle technology, inviting consumers to promise to be more environmentally responsible through a mobile application. For each pledge taken and shared, Heinz will help plant a tree, up to 57,000 trees.
This summer, the front label of Heinz Ketchup bottles in restaurants will feature the language "Join the Growing Movement" and the back will have a quick-response (QR) code that will let diners promise to be more environmentally responsible—whether through recycling more, toting groceries in reusable bags or turning off appliances when they're not in use. For each pledge taken and shared, Heinz Ketchup will help plant a tree with The Nature Conservancy, a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people.
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