U.S. rice maker is first with unique easy-seal closure on stand-up pouch

Packaging Digest

Lundberg Family Farms has partnered with Velcro Industries to integrate the new Press-Lok closure technology into new package designs for its organic and Eco-Farmed rice lines to help ensure a more secure customer experience. Lundberg Family Farms is the first U.S. food company to use this technology in its packaging.

 

Lundberg Family Farms worked with manufacturer, Peel Plastics Products Ltd., a recognized leader in product and process innovation, to convert its existing lay-down packaging to a flat-bottom stand-up pouch containing Velcro Industries' Press-Lok closure. Having the new rice package standing upright on the shelf will give Lundberg greater brand presence and consistency in shelf-sets that are already accommodating other grain brands in stand-up pouch packages, as well as deliver on the needs of the consumer.

 

"Lundberg Family Farms is committed to producing the finest quality rice and rice products and it is our mission at Velcro Industries to create smart products, services and technologies that provide an amazing experience for our customers and their consumers," says Jurjen Jacobs, vp of global marketing, Velcro Industries. "Our products benefit brands and consumers across a wide spectrum of industries and we are thrilled that the secure closure ensures our innovative Press-Lok fastening solution will be of great value to Lundberg Family Farms' rice products and help further their customer satisfaction."

 

"Our customers have been asking us to add a reliable closure to our packaging, so we partnered with Velcro Industries, a trusted brand with more than 50 years of experience to find a solution," says Grant Lundberg, CEO of Lundberg Family Farms. "With the Press-Lok closure, our customers will appreciate the ease and convenience of a re-sealable package."

 

The Velcro Brand Press-Lok closure system is a proprietary hook-to-hook technology. The closure is a unique solution in the industry because it contains an easy alignment that allows the hooks to engage without precise line-up, securing closure with great burst strength to maintain the package integrity.

 

Consumers can find Lundberg's new packaging at natural food stores and supermarkets nationwide beginning in the fall of 2012.

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