10 key trends in global retail packaging
10 key trends in global retail packaging
2013-06-11 Packaging Digest A cross-functional team of 10 managers from resealable-closure company Zip-Pak recently completed an intensive 18-month global packaging study. Zip-Pak's goal in conducting the study was to openly observe the packaging landscape and the global consumer to better understand and identify prevailing trends, and the drivers behind them. The study involved in-depth interviews with more than 75 industry insiders, including consultants, media, research personnel, packaging school professors, equipment manufacturers, converters, consumer packaged goods executives and retailers. The voice of the consumer played an equally important part in the report. Upon completing the study, Zip-Pak's team reported on 10 key trends. 1. Changing Demographics and an Aging Population
Supporting this consumer behavior presents an opportunity for packaging development of portion-specific sizes and formats that further extend product life and offer ease of use. Packaging supply chain partners are anticipated to contribute to this shift as well, through the advancement of solutions that deliver enhanced product protection and preservation, tamper indication, and added convenience. 3. Liquids in Flexible Packaging 4. Sustainability 5. Theft and Shrinkage 6. Over-Protective Packaging 7. Compliance Packaging Innovative materials and advancements in technology are having a significant impact. Among the many solutions to the issue are enhanced unit dose packaging that offers medication protection and a growing array of blister card packs that improve ease of use and provide more robust patient information. A highly progressive approach to this national concern for patient safety is resulting in the introduction and development of leading-edge packaging solutions designed to help patients remember and follow drug regimens. 8. QR Codes and Mobile Technology Thanks to these "apps" the well-known "moment of truth" at point of sale is rapidly being replaced with a "zero moment of truth" as consumers have completed their fact-finding and decision-making process before even entering the store. As a result, packaging with interactive, scan-able links to information resources will continue to grow as brands seek more "screen time" with consumers on their mobile devices. This trend represents a further shift in the ways that retailers and brands effectively engage more knowledgeable, information-equipped consumers. 9. Flexibility vs Speed 10. Increasing Influence of Store Brands A product's physical packaging continues to be a key factor in establishing differentiation and preference with consumers. In many product categories, today's shoppers base their opinions on the quality and value of a product by the physical characteristics of the packaging itself, which include materials and shape, applied graphics and package closure. This is particularly relevant for store brands marketed in flexible packaging. Here, findings revealed an increased percentage of consumers indicating a preference for resealable closure options that could deliver convenience, maintain freshness, and perform reliably throughout the entire product lifecycle. They also viewed resealable flexible packaging as an enhancement to a brand's perceived and realized value. Thanks to a growing list of innovations in both technology and equipment compatibility it is becoming increasingly faster and simpler for companies to capitalize on these preferences and perceptions. In many instances, a resealable solution can be integrated into an existing flexible package in as little as five-to-six weeks, often with no additional capital expenditures required in the product's supply chain. Summing it all up
Claims:
The copyrights of articles in the website belong to authors. Please inform us if there is any violation of intellectual property and we will delete the articles immediately.
Relevent Information
more »
» Huge growth forecast for Australian Halal food market
» Helping probiotics to help you » Marmite could help fight against dementia, new research says » Study reveals demand for "clean" meat labeling on the rise » Iced tea consumption ‘over 35bn litres in 2015’, new report says » New study discovers the hydration qualities of milk » The case for tamper-evident packaging » Trends from Anuga: shaping the future of food and drink » There's more to pack integrity than meets the ey » 3D Printing Using Beer and Coffee Is Now Possible |
Hot Topic
|
Chinese Food Industry Magazine
TEL:886-2-28941823 FAX:886-2-28941837 E-mail:viya@foodsourcings.com
Copyright Notice © 2010 Foodsourcings All rights reserved.
Powered by Foodsourcings & Chinese Food Industry Magazine