On the go tea just a squeeze away

PackagingDigest

 

Nestea Iced Tea launches Nestea Liquid Water Enhancers, a revolutionary addition to the iconic brand that offers the great taste of Nestea in a portable, customizable form. The product is fun and easy to use—just shake the bottle, snap the cap open, squeeze the enhancer into a glass or bottle of water, and click the cap closed. Stir or shake to mix, and enjoy a refreshing tea experience customized exactly how you want it. The concentrated liquid is made from real tea leaves, has zero calories, and contains natural flavors.

"We're thrilled to bring to market a product that makes delicious tea enjoyment just a glass or bottle of water away," says Sara Hilliard, senior marketing manager for Nestea. "Nestea Liquid Water Enhancers allow iced tea fans a way to get the refreshment they crave through this convenient, fun-to-use product." Nestea Liquid Water Enhancers will be marketed together with the company's portfolio of bottled water brands such as Nestle Pure Life, Poland Spring, Arrowhead and Ozarka so consumers have two portable refreshment products at a special price.

Nestea Liquid Water Enhancers will be available exclusively at local Target stores starting in September 2013 with three delicious flavors—Iced Tea with Lemon, Iced Tea with Peach, Half & Half Iced Tea. Green Tea Citrus will be available in November at other locations, such as convenience and grocery stores.

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