Canning means competition for the pouch industry
Canning means competition for the pouch industry
2015-09-17 From:Plastics News
“The fact is the steel can has some fierce competition. But it also has some competitive capabilities. Part of that is driven by our industry and the systems that we have,” he said. “They are called canneries for a reason. They are designed to run cans. And the capitalization, the asset base, how do you overcome that in the business is a continuing challenge as we go forward,” he said. Cans also are stiff competition when it comes to “a costs of goods impact,” he said, as they can be easily stacked and stored and have a long shelf life. “I would say we have several pouches out in the market. Most of these are done internationally. And the reason for that is heavily driven by we’re putting in different asset capabilities to support pouches in those markets,” Weick said. Innovation away from cans to pouches not only has to overcome existing domestic canning infrastructure, but also address issues such as line speed, open-reclose features, and “real or imagined size limitations,” he said. “Cans run at higher line speeds. Does that always add up to do we have to run at higher line speeds,” he asked. “Not necessarily. “But what are the opportunities for pouches? Because there are. There’s a long runway here. There’s a lot of opportunity of what we can do with pouches. They are improving on the consumer and customer front in terms of perception,” Weick said. “And they are great graphic billboards. There’s flexibility in a pouch in terms of some of the appearance and the aesthetics. It’s doesn’t always have to be a rectangle. You can actually do some things that help integrate design and graphics and impact at the shelf,” he said.
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