Groovy Food Company launches new product in re-sealable pouch

From:Packaging News

The Groovy Food Company has launched a new Organic Coconut Flour in a re-sealable plastic pouch.

The gluten-free and high fibre and protein Organic Coconut Flour has a low GI level and naturally low carbohydrate content and the nutrient dense product is described by the company as a kitchen essential for 2016.

The convenient and re-sealable plastic pouch, designed in-house, makes the product easy to store and mess-free.

This latest addition to The Groovy Food Company’s range of products is available from Tesco and has been created to tap into the growing trend of people following gluten and grain free diets.

According to Mintel research there has been a 134% increase in the launch of bakery products with non-grain flours and this new SKU is therefore integral to the brand’s growth strategy.

Adopting The Groovy Food Company’s stand out blue coconut packaging will give this new listing great visibility on shelf within the flour category.

Rosie Hayward, The Groovy Food Company founder said: “This is a natural extension for The Groovy Food Company, not only does it tap in to the growing demand for free from products, it highlights our ongoing commitment to the brand.”

“Organic Coconut Flour is set to be the ultimate 2016 ‘go to’ kitchen staple as it can be switched in many flour based recipes. The high fibre content of the product makes it very absorbent, meaning smaller and more economical quantities are required in recipes” added Hayward.

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