Moju unveils cold pressed booster shot

From:FoodBev Media Ltd

Moju has launched the UK’s first range of cold-pressed and HPP juice shots.

Developed to move the HPP juice category on from larger format juices, the booster shot range is said to be ‘focused on the specific functionality of cold-pressed juice rather than the refreshment of typical 250ml formats’, the company have stated.

The initial flavour in the portfolio is a fiery raw ginger shot, with the range using widely recognised superfoods as key ingredients.

Moju founders Rich Goldsmith and Charlie Leet-Cook said: “The booster range helps us broaden the appeal of the category, by offering the functionality of cold-pressed juice in a simple and convenient package that can be drunk in a variety of ways.

Moju will always focus on offering functional and healthy products that are packaged in a fun and engaging way, so the booster range is a very natural progression for the brand.”

The Boosters will be available for a recommended retail price of £1.95 and will be packaged in a 60ml bottle.

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