Mayday launches Kickstarter campaign for smart stopper

Form: Packaging News

Mayday has announced their collaboration with innovative US brand Repour to launch a new Kickstarter campaign.

The campaign is designed to bring the Repour Smart Stopper to market by early 2017.
Repour is a new disposable product designed to keep wine fresher for longer by emilimating oxygen from the bottle.

The ‘smart stopper’ was created by American entrepreneur Tom Lutz and is described as ‘the easiest and most effective wine preserver to be available.’

‘Gone-off’ wine that is often identified by a vinegar-like taste is a common problem for consumers at home and for bars and restaurants so Repour has been designed to combat this issue. By ‘de-gassing’ the wine, it prevents degradation and preserves the original aroma, for as many days as the bottle needs to be preserved.

A device that attaches to any wine bottle, Repour works by absorbing oxygen from the air above the wine for as long as the bottle is in use, however many times it is opened/closed. The stopper keeps wine so fresh that users may even need to let red wine ‘breathe’ again when they are ready to enjoy another glass.

Brand and packaging design agency Mayday is working with the brand to launch the Kickstarter campaign which hopes to raise investment in order to get Repour into production.

Roger Akroyd, Mayday co-founder, said: “Repour’s brilliance lies in its simplicity, so we wanted the brand identity and packaging design to reflect this. The name Repour captures both the functional and emotional essence of the brand, which plays out through brand communication extension – repour, retaste, relax….

“Working with entrepreneur and Repour founder Tom Lutz at this early stage of product development has been a stimulating experience for Mayday. Collaborating with a client on a crowdfunding campaign brings a new dynamic to the relationship, offering Mayday the opportunity to have a real share in its success.”

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