The buzz on Lush’s 100% recycled coffee cup fiber-based box
The buzz on Lush’s 100% recycled coffee cup fiber-based box
2017-12-11 From: Packaging World
The square, hinged-clamshell container is segmented into four sections, allowing consumers to “pick-and-mix” Lush’s solid bath oil products in the store, carry them home, and then reuse their box on their next visit to the Lush store. The package is fully recyclable with household paper and is also naturally biodegradable. Says Kirstie Maclean, a member of the R&D/Brand Production team at Lush, “The challenge for this project was really set by the need to elevate the customer experience when shopping our bath oil category, coupled with sincere considerations around waste, single-use materials, and functional design. James Cropper was the ideal choice—a British mill enthusiastic to embark on developmental projects and push innovation. The relationship has been open and supportive. The outcome—a slick, sustainable, lightweight, and transportable box to allow the customer a ‘pick-and-mix’ experience with the products.” The reusable packaging was introduced online and to major U.K. stores in September 2017, with a global rollout following.
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