Nestle’s New “Awesome” Meatless Burger Coming to U.S.

From: Packaging Strategies
 

Nestlé’s meatless Incredible Burger is now available in supermarkets in Europe under the Garden Gourmet brand, starting out in countries including Germany, the Netherlands and Sweden.

Near the end of the year, a version designed for American palates, called the Awesome Burger, will be available where Sweet Earth brand products are sold, the company said in a statement.

The new plant-based burger includes wheat and extracts of beetroot, carrot and bell peppers to help make it look like meat. It can be found in the chilled and frozen aisles of supermarkets across Europe.

As consumers reduce their meat intake, food companies are rushing in with alternatives. The Nestlé product includes wheat and extracts of beetroot, carrot and bell peppers to help make it look like meat. Nestlé also Sweet Earth business, which it acquired in 2017, already sells various flavors of meatless burgers in supermarkets as well as bacon substitutes and veggie sausages.

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