Rapid Microbiology from Millipore Helps Manufacturers Deliver Iced Teas to Market Rapidly
Rapid Microbiology from Millipore Helps Manufacturers Deliver Iced Teas to Market Rapidly
2010-02-10
The iced tea market in India, though small compared to the hot version of the beverage, is growing at a steady clip. Its growth is triggered by consumer trials and product experiences in the country's retail networks of cafes and tea parlours that are mushrooming. The phenomenon is not just limited to cosmopolitan metros like Mumbai and Delhi. Even mini metros and class I towns across India are cooling off regularly with increasing intake of iced teas. What's helping the trend is that this refreshing drink is attracting new users from the teenage and young adult age groups. The similarity in the taste of iced teas and popular cola based carbonated drinks helps attract youngsters. An iced tea is also perceived to be up-market and trendy. The health conscious also believes that organic versions of the tea with natural taste enhancers like lemon, mint, herbs and honey are healthy. The trend is catching on!
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