Heinz debuts Retail Version
Heinz debuts Retail Version
2011-09-21 Lisa McTigue Pierce / Packaging Digest
Heinz Dip & Squeeze Ketchup, first introduced to restaurants, is moving from the drive-thru to the shopping cart as Heinz announces the retail availability of the product nationwide. After the overwhelmingly positive consumer response to the product in restaurants, families can now enjoy the portable, clean and convenient innovation both at quick service restaurants and at home or on-the-go. Whether it's bringing inspiration to school lunches, adding pizzazz to picnics or spicing up family road trips, now consumers can enjoy America's Favorite Ketchup anytime, anywhere. The product is now available in packs of 10, so it is easy to keep one handy in a purse, glove compartment or backpack to be prepared the next time a ketchup craving strikes. The suggested retail price is $1.99 and retailers nationwide.
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