Boxe of chocolate on Valentine's Day
Boxe of chocolate on Valentine's Day
2012-02-13 Packaging Digest
Boxes of chocolate win hearts on Valentine's Day
Valentine's Day is one of the busiest days of the year for U.S. candy makers, particularly for chocolate businesses which sell more than a billion dollars' worth of sweets for the nation's sweethearts, says Pam Williams, founder of Ecole Chocolat, Professional School of Chocolate Arts.
And although the first box of Valentine's chocolate was reputed to have been offered by British chocolatier Richard Cadbury in 1868, many of today's chocolate connoisseurs look to the passion and creativity of artisan chocolatiers such as Beth Tulley of Wichita, Kansas and Diane Pinder of Cranford, N.J. to help fill some of the 36 million boxes of the dark stuff theNational Confectioners Association says will be sold to express love and appreciation in the U.S. on Feb. 14.
"I am known for combining exotic flavors. . .One of my customers who considers himself a real chocoholic and buys all different brands has developed his own set of categories for chocolates. He's placed mine in the 'intriguing' category. I appeal mostly to real foodies, who enjoy natural ingredients and the use of locally sourced product," says Pinder.
Tulley, meanwhile, has seen her business thrive and expand in the six years it's been open, despite an anemic economy. "Many individuals find that they still want to allow themselves the occasional indulgence," says Tulley. "Artisan chocolate is an affordable luxury treat that can be enjoyed without breaking the bank."
According to NCA, the giving of chocolates as a token of love is about equally divided between the genders. In fact, although most women love getting both chocolates and flowers, men overwhelmingly prefer chocolates over flowers.
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