New Vision Packaging produced new packs for Asda’s Collection

--Packaging News-Liz Gyekye

The range consists of six lines, consists of six lines, all of which utilise printed cartons, vacuum formed inserts, swing tickets and ribbons.

New Vision Packaging sourced and coordinated all items to achieve a consistency on-shelf that is unrivalled in the own-label confectionery sector.

According to New Vision Packaging, of particular note are the cartons which use a soft-touch varnish to achieve both a premium look and feel across the range.

In a statement, New Vision Packaging said: “By designing the packaging structures and their components at the same time, the range has a consistency to its shape, feel and materials that is unusual in the mass confectionery market.”

Suzie Hardy, senior packaging development manager at Asda, said: “New Vision Packaging have been fundamental in delivering the premium look and feel to our boxed chocolates that we were so keen to achieve.

“Their attention to detail, and the great quality packaging that they have supplied, really show off our products at their best.”

New Vision Packaging specialise in the supply of packaging to the confectionery, cosmetics and gift markets and can offer folding cartons (both card and transparent), vacuum formings, rigid boxes, swing tickets, labels, drums and POS packaging.

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