Coke adopts on-pack recycling label

--Liz Gyekye

Coca-Cola Enterprises (CCE) has announced that it is adopting the British Retail Consortium’s (BRC’s) on-pack recycling label

The drinks giant said that it wants to provide consumers with information on what packaging materials local authorities collect for recycling.

The BRC said the move would give an “enormous boost” to efforts to reduce the proportion of plastic drinks bottles ending up in landfill, since – although more than 90% of UK councils now undertake curbside collections of plastic bottles – only around half are recycled.

The relevant on-pack recycling (OPRL) logo – ‘plastic, widely recycled’ – will initially appear on 500ml bottles of Coca-Cola, Coke Zero and Diet Coke sold in Great Britain, but will be rolled-out over time to other CCE products and packs.

British Retail Consortium director of food and sustainability Andrew Opie said: “The On-Pack Recycling Label has become a familiar sight to consumers in the three years since it was introduced.

“It’s great to welcome Coca-Cola Enterprises to the list of nearly 150 signatories, particularly because of what we hope this will mean for plastic bottle recycling.

“Just five out of every 10 plastic bottles sold in the UK is recycled and we would like to see much more. Coca-Cola’s adoption of our recycling logo means thousands more people will be reminded every day how easy it is to stop plastic bottles ending up in landfill.”

Coca-Cola Enterprises recycling director Patrick McGuirk said: “We are serious about setting the industry standard for sustainable packaging and are committed to transforming recycling in this country.

“That’s why we have invested in a £15m facility called Continuum Recycling to more than double the UK’s capacity for PET bottle reprocessing. This facility will allow us to meet our ambition of incorporating at least 25% recycled material in our plastic bottles by the end of this year.”

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