Heinz adds two flavours to baby dessert pots range

Heinz has added two new flavours to its baby dessert pots range with Fruity Pudding with Banana and Oats and Fruity Yogurt Peach

 

The new packs have gone into stores and are aiming to drive category consumption and offer mums more variety in-store.

Heinz unveiled the dessert pot products at the end of 2011 and the range targets babies aged four to 35 months.

Both varieties were selected for the range following research from Heinz. Banana, yoghurt and peach were among of the top flavours that consumers wanted to see in store.

Mark Blay, Heinz assistant brand manager, said: “After the great success of the existing Heinz Dessert Pots range, we wanted to launch two new flavours that offer mums more variety while retaining the goodness and nutritional benefits for their babies.

“By using our research to identify the most popular flavours with mums, we have created two new exciting dessert pots that mums are comfortable giving to their babies and think that they would enjoy.”

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