McDonald's brews take-home coffee packaging

 Packaging Digest

Canadians will soon be waking up to a new brew and aroma with the introduction of McCafé Premium Roast take home coffee available for purchase only at participating McDonald's restaurants in Canada today. Whether enjoyed as part of a morning ritual or served to family and friends over the holidays, customers can enjoy the uniquely rich, smooth and delicious taste of McCafé coffee that they love, only now in their own homes.

Canadians are hooked on coffee and the dominant place where adults sip their daily cup of joe is from the comfort of home. Coffee drinkers average over 5.3 billion annual servings of in-home coffee across the country with just over two-thirds of Canadians (68 per cent) consuming coffee at home. The launch of McCafé Premium Roast take home coffee marks an important milestone as McDonald's continues to elevate the McCafé experience in Canada to meet the changing needs of its coffee-loving customers.

"Enjoying a cup of coffee is a morning ritual for thousands of Canadians and we're giving them even more reasons to look forward to their first sip of the day," said John Betts, President and CEO of McDonald's Canada. "The introduction of McCafé Premium Roast take home coffee builds on our strong coffee credentials and is a natural evolution - providing a quality rich, full bodied cup of coffee with a smooth finish customers can now enjoy anytime, anywhere."

Coming off the heels of the hugely successful launch of McCafé espresso-based beverages last year and the introduction of Real Fruit Smoothies in April, McDonald's continues to make great strides towards becoming Canada's favorite place and way to eat and drink.

"We believe our customers will love the convenience of having the same quality coffee at home as they enjoy in our restaurants," continued Betts. "This is a game-changer for us and we're committed to meeting and exceeding our customer's expectations with this new product."

McDonald's medium roast McCafé Premium Roast take home coffee, made with finely ground 100 per cent Arabica beans is sealed in a 340 gram bag with a one-way valve and seams to help ensure freshness in every package. Now available for a special introductory price of $6.99, McCafé Premium Roast take home coffee is the perfect holiday gift for the coffee lover on your list.

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