Rice-a-Roni introduces single-serve cups

Packaging Digest

microwavable, flavored rice cups offer a convenient way to fulfill meal-time cravings for people on-the-go.

With a unique blend of tender long grain rice, toasted vermicelli and other flavors, Rice-A-Roni cups can be enjoyed as a snack or a meal on its own. Simply add water, microwave for 3 1/2 minutes, let cool and relish the taste of flavored rice at home, the office, or just about anywhere.

"Rice-A-Roni has been providing families great-tasting and convenient meal-time solutions for more than 50 years," says Tania Haladner, director of marketing for Rice-A-Roni. "We are always looking to develop new products that deliver unmatched taste, quality and convenience that meet our consumers' needs."

Available at grocery stores nationwide, Rice-A-Roni cups are offered at a suggested retail price of $1.29 and come in three flavors: Chicken, Creamy Four Cheese, and Cheddar Broccoli.

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